William McDonough on cradle to cradle design

Architect William McDonough believes that green design can prevent environmental disaster -- while also driving economic growth. He champions “cradle to cradle” design that considers the full life cycle of a product, from its creation with sustainable materials to a recycled afterlife. In this video, Green-minded architect and designer William McDonough asks what our buildings and products would look like if designers took into account "all children, all species, for all time."